Chinney Alliance Engineering is dedicated to the marketing and distribution of mechanical, electrical and civil engineering products and support services required by principals and customers to effectively compete in the Greater China Region. By fulfilling this goal efficiently and effectively, Chinney Alliance Engineering intends to become the number one provider of superior products and services in Hong Kong and China by 2003.

In the Greater China Region, the power to set prices has almost always been in the hands of buyers rather than sellers. During the Asian downturn, that fact became more apparent than ever. Many companies felt threatened by increased "buyer driven commerce" and simply pulled out of the market, or dropped their prices at the expense of service.

Chinney Alliance Engineering, focused on its Year 2003 goal, adopted strategies that have propelled the company to the forefront of its core business sectors. Rather than try to compete on price only, Chinney Alliance Engineering offers incentives such as extended service warranties, guaranteed off-the-shelf parts availability, and financing schemes to assist buyers with import duties.